Blog Elements

You can display blog posts in various ways with the “Blog Post” element/shortcode. You can see one example here and even more at the blog main menu item of this demo.

Here’s an interesting data point: 82% of adults in the U.S. claim loyalty to a product brand. That loyalty can translate to market share pretty darn quickly. So how can a B2B company capture that kind of loyalty/market share selling such non-sexy items as laminate, conveyors or even paper? Build a great brand.

The fact is that these same people buy B2B products almost exactly the way they buy personal products.

True, B2B buying is team-based in most companies, so a loyal buyer has to use data, content and follow company procedures to convince their peers that their recommendation is the right one. Today, meeting those criteria are the ante’s of doing business. According to this Harvard Business Review article, ease of doing business, relationships and the brand value of the company are the elements of ‘value’ to a B2B buyer.

So, how do we determine brand value? Most marketers agree it’s a combination of content (what’s important to your customers), reputation (delivering on your promises), and peer review (trusted advisors). And as marketers we know that if you increase your customer engagement, then you increase brand loyalty, which increases sales. Customer engagement isn’t a magic bullet – it’s a hard slog of research, creating content, and P.O.P.E (produce once, publish everywhere) – but for those companies willing to invest the time, the rewards can last a very long time.

Your B2B company can’t ignore the Amazon Effect.

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(or) Think you can ignore the Amazon Effect because you’re B2B? You can’t. But you can compete and win. Retailers are well aware of the Amazon Effect, but many B2B companies haven’t felt the impacts of these consumer buying habits shift.…

AI and your next customer

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Brands are looking to AI to give them a competitive edge Meet Watson. You remember him (or her?). Appeared on Jeopardy in 2011. Launched a commercial product in 2012. Had a conversation with Bob Dylan about music in 2015. And now? Meet Watson…