Here’s an interesting data point: 82% of adults in the U.S. claim loyalty to a product brand. That loyalty can translate to market share pretty darn quickly. So how can a B2B company capture that kind of loyalty/market share selling such non-sexy items as laminate, conveyors or even paper? Build a great brand. The fact […]
(or) Think you can ignore the Amazon Effect because you’re B2B? You can’t. But you can compete and win. Retailers are well aware of the Amazon Effect, but many B2B companies haven’t felt the impacts of these consumer buying habits shift. Yet. We’re all consumers and Amazon has set a high bar. Recent research from […]
Brands are looking to AI to give them a competitive edge Meet Watson. You remember him (or her?). Appeared on Jeopardy in 2011. Launched a commercial product in 2012. Had a conversation with Bob Dylan about music in 2015. And now? Meet Watson Advertising. According to Adweek’s Marty Swant, a new division of IBM, Watson […]
Incorporated in 1989, Perry & Banks Strategic Marketing Consulting helps B2B and B2C clients achieve their goals with strategic marketing and communications services focused on increasing sales, accelerating speed-to-market, and generating growth.
