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Here’s an interesting data point: 82% of adults in the U.S. claim loyalty to a product brand. That loyalty can translate to market share pretty darn quickly. So how can a B2B company capture that kind of loyalty/market share selling such non-sexy items as laminate, conveyors or even paper? Build a great brand. The fact […]
(or) Think you can ignore the Amazon Effect because you’re B2B? You can’t. But you can compete and win. Retailers are well aware of the Amazon Effect, but many B2B companies haven’t felt the impacts of these consumer buying habits shift. Yet. We’re all consumers and Amazon has set a high bar. Recent research from […]
Here’s an interesting data point: 82% of adults in the U.S. claim loyalty to a product brand. That loyalty can translate to market share pretty darn quickly. So how can a B2B company capture that kind of loyalty/market share selling such non-sexy items as laminate, conveyors or even paper? Build a great brand. The fact […]
(or) Think you can ignore the Amazon Effect because you’re B2B? You can’t. But you can compete and win. Retailers are well aware of the Amazon Effect, but many B2B companies haven’t felt the impacts of these consumer buying habits shift. Yet. We’re all consumers and Amazon has set a high bar. Recent research from […]
